The Rise of Veganuary

The Rise of Veganuary



There is no doubt about it. Veganism is on the rise. And one of the ways that it has become predominant in popular culture is through Veganuary. Once a year, for the month of January, people sign up to go vegan. The increase in popularity of Veganuary is quite staggering with sign-ups rising from around 50,000 in 2017 to 582000 in 2021. And research shows that 10 times as many people take part without signing up, meaning that over 5 million people took part last year. As well as this, over 825 new vegan products were launched in January 2021 and people from 209 countries and territories participated.

While most people think of Veganuary as a time to embrace vegan food, we think it’s a great time to think about what you wear as well as what you eat. Our range of vegan suits are the perfect accompaniment to your vegan lifestyle and are available in beautifully-soft bamboo or our amazing eco-cloth, which is made out of 100% recycled bottles. All the construction methods are 100% vegan, from the canvas (often made with horse hair) to the melton (made from wool). The buttons are made from the Corozo nut and the lining is made from cupro or viscose. 




Vegan fashion has been on the rise for the last few years. The vegan women’s fashion market alone was worth $396.3 billion in 2019 and has been predicted to grow by 13.6% from 2020 to 2027. There have been some amazing developments in the types of materials used in vegan clothing, with mushroom leather being used by high-profile brands such as Stella McCartney. With a survey by the Vegan Society showing that ‘95% of shoppers would welcome more vegan-verified fashion with almost half (48%) stating they want more vegan-verified items across all fashion categories,’ vegan fashion can only go from strength to strength.

King & Allen have been creating bespoke vegan suits in the UK for a number of years and we launched Vegan Tailoring in 2020, to expand our reach to international customers. Since then, we’ve expanded our range of suits, so that we now offer two different cloths. We hope to expand it even further in the future - watch this space!

Please contact us if you have any questions.

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